• Congrats to the Imaging USA September Winners and Check Out What We Have in Store for October

    Everyone's a winner in their own own special ways every other day of the year, but today there are ONLY 2 winners. 

    Without further ado, the winners of the September Imaging USA giveaway are . .  . Julie of Jules Moore Photography and Amber of Wildflower Barn Photography !!! 

    Julie you have won a Round Trip flight to Nashville for Imaging USA 2020, and Amber you won a 3-night stay at the Gaylord Opryland Hotel and Convention Center! We can’t wait to see you at Imaging USA!!

    For those of you who didn’t win our giveaway, we will be having another one this month! 

    Read the full article here

  • Congrats to the Imaging USA September Winners and Check Out What We Have in Store for October

    Everyone's a winner in their own own special ways every other day of the year, but today there are ONLY 2 winners. 

    Without further ado, the winners of the September Imaging USA giveaway are . .  . Julie of Jules Moore Photography and Amber of Wildflower Barn Photography !!! 

    Julie you have won a Round Trip flight to Nashville for Imaging USA 2020, and Amber you won a 3-night stay at the Gaylord Opryland Hotel and Convention Center! We can’t wait to see you at Imaging USA!!

    For those of you who didn’t win our giveaway, we will be having another one this month! 

    Read the full article here

  • Expert Advice on Video Marketing for Photographers

    Everyone knows we now live in an age where content is king. As a photographer, you have to get your work out there on Instagram and Facebook in order to be seen or noticed. Still, the secret to “going viral” remains an elusive and hotly debated art form for marketers (and even harder for small business owners like photographers). 

    Read the full article here
  • How Does Your Gear Bag Impact Your Business? Define Your Brand By Investing In The Right Equipment F

    The gear you carry says a lot about you! Each photographer has their own preferences in cameras, lenses, etc. and PPA loves to learn about the thought process behind each photographer’s shoots. This is why we reached out to our members and asked them to open up their bags for the community to see Here’s a look at the gear that PPA member William Morton likes to use!

    To read more, click here
  • Marketing is the Name of the Game- Watch these October FB Live Speakers to Improve Your Marketing Sk

    Alright, everyone-- marketing is the name of the game this month. Honestly, every month in the photography business should be dedicated to marketing, but this October it is in full swing.

    Check out this preview of your upcoming marketing FB Live sessions led by the industry's trailblazers:

    List Building for Photographers

    Think of your marketing list as your secret weapon for optimizing your business. If you build the marketing list effectively, you can increase your rates, secure the jobs that you want, and make more of a profit. Without the right clients,you’re wasting your time and energy by reaching out to the wrong people over and over again. No one wants to feel overworked and undervalued. It’s time to work smarter not harder by targeting the clients who will be the most beneficial for you. Stop limiting your business potential and tune in to Nicole Holland on October 2nd at 2 PM EST, so you can get the results that you deserve.

    To read the full article, click here



    There seems to be a perception that photography consumers mostly want their sessions outdoors or at another location rather than in a studio. Not so. Research by PPA shows that while there’s a small preference leaning that way, it’s not significant. That means no matter where you like to stage your sessions, there’s a market for your work. Here’s how it breaks down among consumers by generation. While respondents had to select one option or the other, more than a third in each age group indicated their choice was not a strong preference.

    To read the full article, click here

  • Register Today and a Nashville Music City Star Card Could Be Yours

    This week's giveaway is for a Nashville Music City Star Card! This thing is AWESOME!

     It has 65 special offers and discounts for attractions around the city including:

    • Admission to the Country Music Hall of Fame, First Art Museum, Ryman Auditorium, and the Parthenon!
    • Discounts include 50% off Grand Ole Opry tickets, BOGO's, free drinks and appetizers at local restaurants and more!!! 

    Want to win it??? Here are the details.

  • Need Some Inspiration? Take a Creative Vacation!

    Artists throughout history have found inspiration in destinations. Sometimes you just have to get out of your day-to-day routine to appreciate the beauty all around. If you want to fantasize about where you would go to take the most amazing photos and be inspired creatively, Dwell has “20 sublime retreats you need to visit for creative inspiration”.  

    Read the full article here
  • Imaging USA Pre-Con Deep Dive

    Imaging USA Pre-Con Deep Dive

     Dive deep into all that Imaging USA has to offer by taking advantage of these great pre-con amenities!

    Pre-Con classes are scheduled between January 16th and January 18th, 2020 and will feature informative content on Photoshop Techniques, CPP Preparation Tips, Portrait Photography—ranging from senior photos to pet photography, and more!

    “Business Intensive for Portrait Photographers”

    Scott Kurkian, Timothy Walden, Lindsay Betz

    Many of the classes available are specifically reserved for PPA members such as the 2-day session “Business Intensive for Portrait Photographers.” During this 2-hour session, you’ll hone in on the business side of your photography and learn the best way to thrive in today’s business landscape. By the end of the session, you’ll learn how to attract the right clients for your business, develop your brand, and sell your brand with confidence.

    Read more here


    The 120 finalists' images have been deemed the best of the 2019 PPA International Photographic Competition. The Grand Imaging Award finalists, 10 each in 12 categories, were selected from 5,249 entries judged by a panel of 32 jurors.

    At Imaging USA 2020, the top three photographers in each category will receive awards, with one of the 12 first-place images taking the overall Grand Imaging Award and a $1,000 cash prize.

    View finalist images and read more here

  • Dream Big at Imaging USA 2020: The Best Way to Kick off Your Photography-Business New Year

    Who’s ready for Imaging USA?! There are so many amazing opportunities this year (as per usual) that you DON’T want to miss out on! It’s such a shame that you can’t attend every event that Imaging has to offer, but you can try your best to get close to it! Imaging USA hosts a ton of events at this conference because it knows that if you put in the work and attend any one of these events, it can make your photography dreams come true. If you want to find out how, keep reading below!

    Read the full article here
  • You Don’t Want to Miss the September PPA Facebook Live Videos!

    One of the best ways to develop your marketing strategy is to accept new information on how to grow your business. This September, PPA will be calling on the pros so that they can teach you how to improve your approach to the photography industry. Here’s a little teaser for what’s in store for you on PPAedu’s Facebook Live series this month: 

    Taking Your Brand to the Next Level
    Kicking off the beginning of the month will be David Tyreman! Many of you are probably wondering how your brand can stand out among the other photography businesses in the industry. If you’re tired of feeling invisible to your clients, this is the FBLive for you. Tyreman is going to teach you how to attract the customer niche that you’ve always wanted to do business with. He’s going to show you everything from applying your authentic brand story to learning where to apply your results so that you can see the best growth for your company. Get ready for this information overload on September 4th at 2 pm EST!

    How to Attract & Convert Qualified Buyers with your Website

    If you need to improve your website (and you do), Amber Vilhauer is the person you need to learn from. Amber will share executable tips and strategies around publishing the consistent content that will attract the right customers. You will learn the types of content and frequency that work best. The session will include the importance of defining a Customer Journey, and Amber will provide a complete walkthrough, with examples. Tune in to this PPAedu Live, now taking place on FRIDAY, September 6 at 2:30 pm EST!

    Finding the Right Network for You
    Jen Gottlieb understands that networking will make or break your business which is why she’s going to help you connect your brand to your audience. Making meaningful connections in the industry is crucial to keeping your business as productive and profitable as possible. Gottlieb has been continuously improving her extensive skills in networking through her media network and her background in television, so it’s safe to say she knows what she’s doing. She is definitely the person you want to talk to about expanding to even more clients! Don’t miss out on Gottlieb’s networking expertise. Watch this PPAedu Facebook Live on September 11 at 2 pm EST!

    Marketing to Your Customer Avatar
    Julie Reisler is going to change the way you view your marketing strategy. Reisler has found that the best way to genuinely market your brand is to genuinely build relationships with your niche and have one-on-one conversations with those clients. The easiest way to achieve this in your marketing strategy is by making an avatar of the one person you are giving your message to. This thought process will help you visualize which client your business needs to go for. Honing in on this avatar could be the final step you were missing to running the business of your dreams. Tune into this upcoming PPAedu Facebook Live on September 18 at 2 PM EST to understand more about your avatar!

    Beating the Internet Algorithm- Optimizing Your Social Media and Marketing Strategies
    To wrap up the month, Dani Gagnon will be helping us understand the algorithm. Now you might be wondering, “what do a bunch of computer calculations have to do with my photography business?”. The answer is “everything”. Gagnon will be discussing how algorithms organize everything we see online and how this could potentially make or break how your content appears to your audience. As business developers, you need to ask yourself: How do you adjust your social media feeds & marketing strategies to connect with audiences in this algorithmic era? Gagnon will be giving you all of this information and so much more so that you can strengthen your connection with your audience. All you have to do is tune in to on September 25 at 2 PM EST to learn more! 


    Don’t get left behind in this evolving industry! Check out PPAedu’s Facebook Live this month!
    PPA members can replay previous Facebook Live episodes at any time!

  • How Does Your Photography Portfolio Website Compare? Online Portfolio Inspiration at Your Fingertips

    Finding the best way to show off your photography skills can be challenging especially with the variety of layouts, styles, themes and advice available from a sea of website companies. Overwhelming designs can make it easy to get lost in the look of the website, and forget that highlighting your photography should be your main focus. This is why Steve Benjamins complied a massive list of photography websites that captivate the audience while keeping the design in the background and the photography in the foreground, where it belongs.

    Choosing the best way to highlight your photos is one of the fastest ways to grow your consumer engagement, but you need to know how to project them to your audience. Take a little break from tinkering around with your website and look at “37 Examples of Inspiring Photography Websites” on Suite Builder Report for some inspiration. You’re bound to find a new platform and look for your website that you’ll be proud of!

    Uncover more articles on the PPA website today! If you are interested in photography and want to create or expand your photography business, join Professional Photographers of America to get immense support for your photography business and to read more photography articles!

  • Five (or maybe 6) Ways to SAVE Money at Imaging USA

    Imaging USA is right around the corner, January 19-21, 2020, but there are a few ways to save money if you get started NOW! Here is a list of tips that will ensure you show up in Nashville with even more spending money...
    1. REGISTER EARLY! Imaging USA is the show for real professional photographers, with hundreds of classes, tons of networking opportunities, a huge photo exhibit, and a giant expo floor. Over 10,000 photographers attend to learn from the industry's best. Aren't registered yet? Register by Nov. 6 to save $50 with the Early Bird Rate
    Read the full article here
  • We’ve Got the Results of the 2019 IPC!

    Professional Photographers of America (PPA) has announced the results from its annual International Photographic Competition (IPC). A panel of 36 jurors from across the United States selected the top photographs from 5,245 total entries from August 18-23 at PPA Headquarters in Atlanta, Georgia. This year's judging of the IPC was streamed live online over the week.

    See the full article here

  • Learn About Tethering from Your Camera with Yaneck Wasiek

    Yaneck Wasiek is back again to teach you how to start tethering from your camera to Capture One. For those of you who are hesitant about this switch, Yaneck will show you how Capture One may drastically improve your photography. This upgrade will allow you to see enhancements to your work right away on your calibrated laptop or monitor. Yaneck will also be covering advanced file management, cataloging, and so much more.

    Yaneck and his business partner Sasha began their professional photography careers over 10 years ago in Chicago. Now, they are the founders and owners of WASIO photography, WAISO faces, WAISO Master Print. WASIO was named Magic Lens and Portrait Photographer of the Year by PPSDC. WASIO’s work was also featured on RangerFinger magazine, Canon &Moab Paper booths, and won numerous PPA & WPPI awards and recognition including Loan Collections, 1st, 2nd and 3rd places in Portrait Categories. 

    Yaneck is passionate about sharing his business and photography skills, and will be giving you his advice during a  FREE live webinar on August 27, 2019 at 2:00pm EST.  Don’t miss out on his knowledge of the photography industry. Register today!!

  • Top 4 Reasons to Grow Your Network at Imaging USA

    "I just want to shop the trade show and hit a few classes. Do I really need to network? That sounds too much like work."

    The short answer is yes! You absolutely need to network and here are 4 reasons why networking is vital (+ a link to a great article to make networking easier):

    1. Discover New Opportunities

    Talk to the photographers you meet and find out how you can help them. In helping them with their challenges, you may discover unexpected opportunites to grow your own business.

    2. It Builds Relationships

    Good working relationships in your industry help you get things done. When you are stuck on a problem, you've got people you can turn to whose advice you can trust.

    3. It Helps You Understand the Business

    Having a network of photographers and vendors with different areas of expertise will help you to better understand your own business better and potentially take your business in new directions. 

    4. Paying It Forward

    When you are generous in sharing your own talents and knowledge with others it will come back to you in the future. Networking gurus refer to it as "reciprocity effect" or "the virtuous circle."  

    And here's that link...

    Forbes: 10 Networking Tips To Help You Make A Great First Impression At An Event

  • Teen Photographer Taking the Industry by Storm

    In the photography industry, age doesn’t define talent.  Instead it’s about the dedication and drive to learn new angles and positions with your camera and perfecting your editing skills to stand apart in the industry. This is exactly what teenage photographer, Jack Gillespie has done and now he has a profile in the Daily Herald.

    Jack started off with only his iPhone and has since upgraded his photography game with a Canon EOS 6D Mark II to capture his shots.  Now as just a high school senior, Jack has been excelling in the photography industry and has already been taking jobs with companies like Skydeck Chicago, Navy Pier and Wendella Boat Tours to name a few.

    Jack’s constantly changing inspiration has pushed his photos to stand out among the rest. He’s always jotting down ways to improve and thinking of new out of the box ideas for his photos. With a passion like that, there’s no telling how far Jack will go!

    Discover more articles on the PPA website today! If you are interested in photography and want to create or expand your photography business, join Professional Photographers of America to get tons of support for your photography business and to read more photography articles!

  • You Can Learn How to Bridge The Gap at Imaging USA 2020

    The photography industry is more than just photography. To be successful, you have to incorporate business and marketing skills into your passion. This is exactly why you have to attend the upcoming Imaging USA! You’ll be able to hone in on your business skills through the variety of programs offered at the largest and greatest photography convention.

    Imaging USA will guide you through the best way to break into the industry. This starts with understanding the customer. It is one of the most important skills in the photography industry for a reason. These crucial workshops will allow you to understand how your consumers think, which will help you find the best way to attract the right clients for your business.

    The Bridging the Gap class track is back this year after a hugely successful first go-round last year. Many of the previous classes are now available as videos on PPAedu. For instance, you’ll learn all of the tips and tricks to having the best business through Mike Michalowicz’s Pumpkin Plan. Yes, you read that right the Pumpkin Plan. Even if the name sounds a little funny to you, it will help your business thrive. Like a pumpkin, a business needs room to grow. This seminar will teach you how to cut off useless growth within your business and how to promote a growth strategy so that you can watch your business flourish.

    These are just some of the incredible programs that Imaging USA has to offer. There will be tons of other consumer-centric topics that will help you improve your skills like time management, studio & company culture and productive visioning to name a few. By adapting with the industry, you are giving yourself the greatest ability to evolve with your business. 

    Let’s narrow the GAP between you and your consumers and get the photography industry where it needs to be! Early bird registration for Imaging USA is happening right now, so sign up ASAP to receive a discount off of the convention. You can click here to register for the experience of a lifetime!

  • Photographer Pelle Cass Conveys Sports Events in Single Images

    One sporting event, one image. Pelle Cass’ time-lapse images of college sports allow viewers to see all the action in one still photograph. Here’s what we learned from Cass about his “Crowded Fields” series.

    Read the full story here
  • Photography Gear You'll Want: 2019 Hot Ones

    Every year we offer our take on the best of what’s new. Dive into this guide for the goods that promise to make your life easier, your workflow smoother, and your creativity bolder. Our captions hit just the highlights on the best features of each product, so follow the live links for extensive product details and specs here.

  • Fight the LIES Currently Being Spread about the CASE Act!

    There are quite a few lies being tossed around and gaining some traction online, thanks to well-funded corporate interests. This opposition does not support copyright protection for small businesses and creators like photographers. 

    Ok, so let’s take on the first lie.  Here it is:

    Fight for the Future is lying because it has no legitimate argument against the CASE Act.  They know they’re lying…. we know they’re lying…. and now YOU know they’re lying.  

    The truth is, the CASE Act creates an OPTIONAL system that benefits both creators and users of creative works.  Yep, you heard that right.  The CASE Act would create a small claims system that is completely voluntary. Don’t want to participate? Then opt-out. Case closed.

    Fight for the Future tries to scare people by conjuring up the word “troll,” hoping you’ll quiver with fear. The concept is that a copyright troll would lie in wait for the precise moment of infringement and then spring out and yell “GOTCHYA!”  (Scary growl optional) There are so many things wrong with this concept – the simplest being that the system is voluntary. Don’t want to participate? Then don’t, you have that option. No infringer can ever be caught in the snare of small claims. Never ever. Period.

    Hundreds of thousands of small businesses that fuel our economy and our dreams depend on the CASE Act. It’s time we put an end to scare tactics and lies. 

    Read the whole bill below and don't be fooled by misinformation campaigns!

    Read more about the lies being spread and how you can combat them. Know the truth!  Support S1273! Send your emails now at 

  • Professional Photographers of America Releases Findings from Nationwide Market Research.

    ATLANTA (July 25, 2019) – The mystery of who exactly is buying photography today is being solved by Professional Photographers of America (PPA). The association is publishing significant, new data on photography consumers in an attempt to learn more about who they are and what (or why) they’re buying.PPA partnered with an independent research firm to conduct this comprehensive national study about consumers who have purchased and/or plan to purchase professional photography. These findings will help arm members of the association with insight about what influences consumers when they’re making a photography purchase.

    “In today’s experiential economy it is simply not enough to understand photographic technique and sound business practices,” says PPA CEO David Trust. “The focus of every business today must be on the consumer.  As an industry, we must be better about understanding consumer mindset and expectations.”

    PPA’s renewed focus on industry research is part of the nonprofit's list of benefits offered to over 30,000 members. The goal is to have PPA members, most of whom are working professional photographers, learn more about the purchasing behaviors of consumers and potential photography clients. This, in turn, will lead to a greater understanding of where they need to concentrate to bridge the growing gap that is forming between photographers and consumers.

    “PPA is conducting this nationwide consumer market research to better help photographers understand the needs of their clients,” explains Emilee Baum, PPA’s Research Manager. “Through this study and more upcoming research, PPA will be giving its members useful, actionable facts to help grow their business and better understand photography customers.”

    This first study focused on three groups of consumers from across the country:

    • Wedding photography purchasers
    • Portrait photography purchasers
    • High school senior photography purchasers

    The findings include key insights into photography clients and potential clients and:

    • how they learned about photography product and service options
    • how much they spent on photography product and services
    • what products/services and experiences they purchased
    • how they felt about their overall purchasing experience

    This report is just the beginning – PPA will be conducting and sharing more consumer research with its members in the coming months to help them gain deeper insights into their clients’ motivations, needs, and what they’re seeking in a professional photographer. “Our ongoing research initiative is huge, but we felt that it was not enough to just conduct the research – we had to put it into manageable chunks for our members,” says Trust. “What we are releasing is the first examples of that.  And there is a lot more to come.” Members can view the report and download a .pdf version at

    About PPA
    Professional Photographers of America (PPA) is the largest and longest-standing nonprofit photography trade association with a 150-year history. It now helps 30,000+ pros elevate their craft and grow their business with resources, protection, and education, all under PPA’s core guiding principle of bridging the gap between what photographers do as artists and entrepreneurs and what consumers want.

  • Pro Tips for Better Presentation and Speaking Skills

    Are you talking yourself out of sales? Have you considered the way you’re presenting yourself to clients? Your mannerisms and delivery might be affecting your client communications.

    Cindy Ashton, an internationally known presentation strategist and CEO of Minerva Enterprises, thinks about these things all the time. Over 20 years of consulting on presentation skills, speaking voice, body language, and content delivery, she’s established tips for better business communications—all based on the premise that how you’re communicating is just as important as what you’re communicating.

    For Ashton, the process begins with a look at your energy. Are you focused and attentive? Are you presenting yourself as confident and authoritative but not overbearing? People tend to hold tension in their shoulders, neck, and upper back, making them seem stiff and aggressive. Or they slouch, rounding their shoulders and portraying themselves as smaller, insecure, less trustworthy. 

    To avoid these issues and communicate effectively, Ashton suggests establishing a simple “pregame” routine to relax your body and get yourself in the zone for a productive business conversation.

    “We all carry tension from what we do habitually, and that affects our body posture, which affects our energy, which affects our speaking voice, which affects how we come across to people in a conversation,” says Ashton. “We need to remove that tension so we can present ourselves more effectively.”

    The winning pregame routine

    1. Scan and stretch. Move your body to remove stiffness and roll your shoulders as you breathe deeply. Take 30 seconds to close your eyes and scan your body from top to bottom, taking note of where you’re tense. Then stretch out that part of your body. Regulate your breathing to be easier and smoother.
    2. Cactus arms. Put your arms up like you’re a saguaro cactus or a football goal post. Then stretch your back so your scapula are back, drop your tailbone, then stretch through your chest and shoulders. Breathe deeply to increase the stretch. After 30 seconds, release and relax. Do this several times over the course of three or four minutes.
    3. Open your face. Once you’ve released all that tension, it’s time to make your voice more resonant, more vibrant. Open your eyes and mouth really wide, and then squeeze them down really small. Do that five times in a row. Then gently massage your face, rubbing any area that feels like it needs relaxing.
    4. Hum. That’s right, hum. Go up and down the musical scale, feel the vibration around your mouth, nose, and cheeks. Shift where the sound is so you feel natural, loud, and confident, with your voice not stuck in your throat.
    5. Breathe. Inhale into the belly so it expands. Exhale and release the air, collapsing the belly. Breathe in for two to three counts, exhale for two to three counts. Balance the length of your inhales and exhales. Once you’re in balance, exhale longer than you inhale (breathing in two to three counts, out four to five counts). The objective is to exhale all the air fully and regulate your breathing. Breathing this way stimulates the parasympathetic nervous system, relaxing the mind and releasing tension in the body. Do this for a few cycles, and you’ll start to feel more grounded and focused.
    6. Establish a sensory trigger. Imagine the person in your life who you love the most, your biggest supporter. Think of a specific thing on their face that lights you up. When feeling nervous, imagine that specific thing. Doing this helps shift your energy back to warmth and softens you. People will be able to feel the difference. This process also puts your attention on someone else, so you’re not hyper-focused on yourself and your own insecurities.

    The result? Done correctly, a relaxing pregame routine like this will improve your posture so you look confident without trying
    too hard. It also relaxes your voice so it comes out louder and more naturally without being pushy or aggressive. Now you’re ready to have an important conversation with a client.

    Meeting face to face

    After you’ve relaxed and focused, start client meetings from a position of confidence. Much of this process involves fundamental lessons of personal interaction:

    • Start with a firm handshake. Limp handshakes make you seem weak or passive. Overly tight grips are read as aggressive.
    • Look the client in the eye. Be direct to show your engagement with the other person, but avoid a piercing stare that can make people uncomfortable.
    • Don’t fidget. Shifting and fidgeting makes you seem nervous, apprehensive, or preoccupied.
    • Keep your hands relaxed. Don’t play with your hands. It’s distracting and makes you appear uncomfortable.

    Let go of perfect

    You might be thinking, This is a lot to consider. How do I do all these things without making myself more nervous or overthinking every move? Ashton suggests forgetting about being perfect. Let go of it. Yes, you want to eliminate as many bad patterns as possible, but understand that perfect posture and presentation aren’t necessary. You’ll move in that direction little by little. In the meantime, just relax and be yourself.Next, stop focusing so much on yourself. Instead, direct your energy toward the person across from you. Be involved with your audience. If you’re paying attention to the other person, you won’t have time to be nervous about yourself.


    • Leaning in too much
    • Speaking too fast
    • Getting too close
    • Placing your hands on your hips
    • Crossing your arms
    • Clasping your hands below your waist
    • Standing too tall or stiff
    • Pushing your voice from your throat or chest


    • Slouching
    • Talking too slowly or too quietly
    • Not maintaining eye contact
    • Fidgeting, tapping, shuffling feet, swaying
    • Lowering your head

    The cadence of the sale

    So you’re focused, grounded, avoiding bad habits, and attentive to your audience. The final step is to think about how to present your offer.

    There’s a cadence to an effective sales conversation. It starts with a gradual build up, then the pace quickens as you’re explaining the process, the benefits, the features. The idea is to speed up to get people excited. Ask leading questions that encourage them to say “Yes.” Build the tempo, build the excitement, get them agreeing with you. Speed up, speed up …

    And then when you present your offer, slow down.

    Lay out your proposal clearly.



    And then pause.

    Just wait.

    Be quiet and let it sit there for a few seconds—or minutes, if necessary.

    “This is where people lose a sale,” says Ashton. “They talk too quickly after presenting the offer, and they talk themselves out of the sale. People think if they don’t get a response right away, the client might not be interested, and they start to undersell themselves. They backpedal on pricing or start adding things to sweeten the deal. But sometimes clients just need time to process. Let your clients think and respond in their own way. That gives you power over the price and the process.”

    When the client does respond, if they come back with a counter offer, questions, or conditions, don’t panic and don’t start backing down. Instead, listen, then ask more questions.

    “People want to feel that they are heard,” says Ashton. “So listen. As salespeople, we tend to talk too much. That’s often because we’re nervous. So ask more questions, make that effort to understand, dig deeper. Stay calm, friendly, and connected. Explore alternatives and get to the underlying issues. Asking questions is your best defense.”

    If the sales negotiation goes your way, great. If not, you’ve still presented yourself as a competent professional with a strong value proposition. That will leave a strong impression, and who knows, it could set the scene for a later sale once that client has fully considered your offer. 

  • Senate Judiciary Committee Passes CASE Act

    ATLANTA (July 18, 2019) - The fight for copyright protection has progressed on Capitol Hill as the CASE Act gained approval from the Senate Judiciary Committee. U.S. Sens. John Kennedy (R-La.), Dick Durbin (D-Ill.), Thom Tillis (R-N.C.) and Mazie Hirono (D-Hawaii) announced that the Senate Judiciary Committee voted to advance the long-sought legislation.

    The Copyright Alternative in Small-Claims Enforcement (CASE) Act, S. 1273, establishes a small-claims process for photographers and other small-business owners/content creators who find their work infringed on by another party. S. 1273 follows the introduction of companion legislation earlier this year in the House by Reps. Doug Collins (R-Ga.), ranking member of the House Judiciary Committee, and Hakeem Jeffries (D-N.Y.), chairman of the House Democratic Caucus.

    Support for The CASE Act is pouring in from creators all over the country, including photographers like Anne Geddes, who traveled with PPA Members, the PPA Government Advocacy team, and other concerned groups to discuss copyright small-claims with the Senate Judiciary Committee ahead of the mark-up of the bill.

    The groups consisted of creators and other representatives of the Copyright Alliance, American Continental Group (representing songwriters and authors), National Press Photographers Association, Graphic Artists Guild, American Society of Media Photographers, American Bar Association – Intellectual Property Section, American Intellectual Property Law Association, Authors Guild, Songwriters Guild of America, the US Chamber of Commerce, the Recording Academy, and Science Fiction & Fantasy Writers of America.

    “Money and complexity of the court system should not be barriers for small business entrepreneurs and artists to sue copyright infringers, who are very obviously breaking the law,” said Sen. Kennedy. “The CASE Act will ensure that Americans’ creative spirit is preserved and protected.”

    The CASE Act now has 57 co-sponsors in the House and 15 in the Senate, making it the rare, bipartisan bill everyone can support. Sens. Dianne Feinstein (D-Calif.), Ted Cruz (R-Texas), Patrick Leahy (D-Vt.), Richard Blumenthal (D-Conn.), John Cornyn (R-Texas), and Chris Coons (D-Del.) joined as cosponsors of the legislation this week.

    “Today the Senate Judiciary Committee passed the CASE Act…the first of four key votes before the legislation becomes reality,” PPA CEO David Trust relayed to his staff, waiting for the news back at headquarters in Atlanta. “It took us 13 years to get to this point,” Trust continued. “It was a big, big day on Capitol Hill...Today was a big day for PPA members and all American creators.”

    PPA encourages everyone to continue learning more about the issue of copyright small claims at

  • Two Speakers That You Don’t Want to Miss at ImagingUSA 2020

    If you are thinking about attending Imaging USA 2020 in Nashville  but haven’t made up your mind yet, here are two reasons why you’ve got to come; Jim Kwik and Vanessa Van Edwards – the two keynote speakers this year!

    Ever heard of Kwik Learning? That’s right! The founder, and world famous speaker, Jim Kwik is an expert in speed-reading, memory improvement, brain performance, and accelerated learning. Kwik has worked with students; seniors, entrepreneurs, educators, CEO’s, and celebrities for the past twenty years helping them use more of their brainpower.  Kwik’s cutting edge techniques, entertaining presentation style, and immersive brainpower have made him a frequently sought out trainer for companies like Nike, SpaceX, Fox Studios, and even Harvard University.

    Published author and behavioral investigator, Vanessa Van Edwards, is also coming to Imaging! Edwards writes columns regularly for the Huffington Post, CNN, Fast Company and Forbes.  She explores neuroscience, behavioral economics and psychology research of leadership. Her writing is full of data and science that she has turned into tips to help the common man become a better leader .Her investigative findings have been featured on Wall Street Journal, CNN, and the Today Show. In addition to writing she also publicly speaks about her findings and tips she has developed over time. She has spoken to companies like American Express and Symantec Corporation.

    So you see – you really can’t afford to miss it! Sign up for ImagingUSA 2020 today!  PPA members can save up to $50 on their registration fee up until November 6th, 2019.

  • 6 Networking Apps That Could Change Your Photography Business Today

    We all know that networking can be a hard thing to do and finding the time to do it can be even harder. Just like everything else in the world, networking is going digital as well. Mark Pickavance authored an article on this exact topic called “Best Business Networking Apps of 2019.” The article talks about six networking apps that can help you start networking on another level.  In the photography business, PPA knows how important it is to spread your business through word-of-mouth.

    There are new partners and clients out there waiting on you! Build relationships and partnerships that last for a lifetime.

    Discover more articles on today! If you are interested in photography and want to create or expand your photography business, join Professional Photographers of America to get tons of support for your photography business and to read more photography articles!

  • Philip Blume Helps Us Solve the Digital Negatives Dilemma

    This week’s webinar is all about mastering issues with digital negatives and Philip Blume will walk us through that dilemma. Mr. Blume is an award-winning photographer who also owns three studio brands with his wife Eileen. Philip is a strong believer in the power of art to change the world and works every day to do so. He specializes in wedding and portrait photography.

    He and his wife Eileen have both appeared on CreativeLive, TEDx, and are founders of ComeUnity Photographer Education. Mr. Blume will be educating photographers via a FREE live webinar on July 11, 2019 at 2:00pm EST.  Don’t forget to sign up!

    Sign Up Now for FREE

  • Save Money Before It’s Too Late: Enter Your Images Into IPC Today!

    Entries for the International Photographic Competition (IPC) are being accepted now. We're rapidly approaching the deadline to enter without a late fee, so save money and get your images entered by July 18 at 5 pm ET!

    Why Join IPC?

    The IPC is PPA's annual photographic competition that allows photographers to test their skills, and get advice on how to improve the quality, impact, and technique of their photography through constructive competition.  As well as critiques from qualified jurors from around the country. Participating in PPA's photographic competitions gives you the opportunity to:

    Improve upon your finest work,, earn recognition, and admiration from your peers and jurors alike. Engaging with this passionate and supportive photographic competition community will ultimately improve your business!

    If you choose to have your images critiqued, you'll get a recording of a judge going through each image you've entered in the photo competition, explaining how it stacks up against the elements of the winning image and additional feedback.

    Some Things to Remember

    Entering the IPC really is one of the best ways to improve your photography, so don't be shy, enter today! Be sure to get your images in by July 18 at 5 pm ET and save money on your entry. Entries submitted after July 18 at 5 pm ET will be accepted with a late fee through August 1 by 5 pm ET. Note that no entries will be accepted after August 1, 2019 by 5 pm ET. Check out this year's new IPC rules.

    This year's entries will be judged August 18-23, 2019 at PPA headquarters in Atlanta, GA. Judging is open to the public and requires no reservation or admission fee. Interested artists and observers unable to make it to Georgia for the competition can watch it unfold live at!

  • Learn How to Photograph Beautiful Food: Free Video

    PPA wants to offer you as many opportunities as possible for you to learn more and become a better photographer. That's why PPA created its massive Online Learning Center, an extensive library with hundreds of educational videos that best fit you and your business.

    Along with that, it's free! As a PPA member, you can access these videos any time, any place, any day! If you're not a member, you can still sample these learning opportunities, because every month PPA releases a video that's open for everyone to watch, but be sure to hurry because you'll only be able to access this video until the end of the month!

    July's free photography video is "Commercial: Photographing Food" by Joe Glyda, M.Photog.Cr., CPP. In this video, commercial food photographer Joe Glyda explains the process of photographing fresh fruit for commercial use through the steps of preplanning, conversing with your intended production and art director, and working with a food stylist. Throughout this process, Joe discusses the numerous roles played to get the perfect shot and demonstrates three different lighting styles used to photograph fruit.

    Non-members will have access to this video the entire month of July!

    Joe is a nationally recognized commercial photographer specializing in food photography and an avid instructor in the photography industry.  Forty years ago, in 1977 Joe started his photographic career with Kraft Foods. He worked his way up the ladder quickly to the Creative Services department to become one of their Senior Photographers and a few years later, the Digital Imaging Manager. His work began in the darkroom in 1975 and by 1995 he successfully led the company to a full digital-format studio.  Joe took an early retirement package from the company in 2010 after 35 years in the industry and continues his photographic career through Joe Glyda Photography, Inc. which he started in 1988.

    Joe is a PPA Master Photographer, Photographic Craftsman and received the Master Artist degree from Professional Photographers of America in 2014 and was Re-Certified in 2015. Joe resides near Tulsa, OK, and has expanded his business from food and product photography to architectural, aviation and pre-press retouching for corporate clients.

  • Updates on the CASE Act’s Progress…

    For the past few weeks, PPA’s Government Affairs Team has been hard at work spreading the word about the CASE Act. We have had multiple meetings on Capitol Hill, sent bi-weekly emails to staffers on the Hill, and engaged our members in grassroots efforts. So far, there are now 37 Representatives and 6 Senators who are co-sponsoring the bill!

    On June 26th, the House Judiciary Committee held the first Copyright Oversight Hearing since 2015. During the hearing, members of the HJC asked questions and listened to testimony from Karyn Temple, the current Register of Copyrights for the U.S. Copyright Office (she’s the boss!). Almost all of the Representatives participating in the meeting have already signed on as co-sponsors for the CASE Act and most of them referenced the bill in their statements. Some also gave a shoutout to the creators who were in the audience at the hearing (thanks to those of you who attended)! The general consensus is that the CASE Act would be a great asset to small creators and would help fix the disparities present in the current copyright system. You can watch a recording of the hearing here!

    So what’s next? The House Judiciary Committee will need to vote to see if they will introduce the bill to the entire House. The good news is, about half of the Committee is co-sponsoring the bill already so this should go smoothly. There usually is a “markup” or revision period for the bill as well but we hope that we will have such overwhelming support, that it will not be necessary. If the CASE Act is passed by the House, it will then go over to the Senate to do the whole process again.

    While we are excited about the progress that has been made, we still have more work to do. Please continue to submit your letters to Congress via and help us get the CASE Act passed!

  • Entries Being Accepted for 2019 International Photographic Competition

    Professional Photographers of America (PPA) is now accepting entries for this year's International Photographic Competition (IPC). The IPC challenges photographers to push their artistic and technical photography skills to the next level by creating and presenting their best work to a panel of judges. The competition is open to all photographers, but it also gives those who are members of PPA the opportunity to earn merits toward photography degrees.

    The competition attracts image submissions from the best of the best in the photography industry from all over the world and urges others to push themselves to join the ranks of the elite. This year's entries will be judged August 18-23, 2019 at PPA headquarters in Atlanta, Ga. Judging is open to the public and requires no reservation or admission fee. Interested artists and observers unable to make it to Georgia for the competition can watch it unfold live at

    This year marks the first for a new competition category: wedding photography. Meant for real wedding photographers and featuring work that was taken at an actual wedding, the Wedding Competition category leads to the new Master of Wedding Photography degree from PPA.

    To enter the IPC, photographers submit prints, electronic files and physical and/or digital albums to be judged by a panel of qualified experts. Competitors must designate the category under which each image is being submitted. The three categories include photographic open, artist competition, and wedding competition. Submissions will either merit or not merit and are judged against a standard of excellence using PPA's “12 elements of a merit image”. Images that earn merits will move on to the second round of judging, which could possibly earn an additional merit and a place in the prestigious Loan Collection. These images are compiled into a book, published by Marathon Press, and will be showcased in a special exhibit at Imaging USA 2020 in Nashville, Tennessee, January 19-21, 2020.

    Those who don't earn merits don't have to leave empty-handed; critiques from IPC judges will be available upon request as a way to help participants find areas of improvement and prepare for future photo competitions. "[Photographic] Competition has meant more than I can even say. It's been such a tremendous opportunity to learn,” says Ella Carlson EA-ASP, M.Photog.M.Artist.Cr., CPP, and the 2019 Grand Imaging Award winner.

    Competitors must submit their images by 5 pm EST, July 18. Physical print entry cases must be received within seven days of the entry deadline. Late registration (for an additional fee) runs until August 1. For more information on submission criteria and rules and how to enter visit

  • Emotional Intelligence for Entrepreneurs, June 26th, on PPAedu Live

    You’re a photographer but by running your business you’re also an entrepreneur. Do you have the ability to hold difficult conversations with clients the way a businessperson can and would? Do you find yourself stuck dealing timidly with Bridezillas, models, or clients who are walking all over you?

    Providing a Great Experience for the Customer and for You!

    Corina Walsh is our very special guest on the next PPAedu Live stream on Facebook, June 26 at 2 PM ET. She is an expert in emotional intelligence and employee engagement and she’s going to help you manage those clients with unreasonable expectations. In “Emotional Intelligence for Entrepreneurs”, Corina will speak to PPA live and take your questions. Corina uses her company, Shift People Development, to coach and consult with business owners and their teams to improve leadership and team effectiveness and build engaging workplace cultures. Corina has delivered her training programs and keynote addresses across Canada, the United States, and the United Kingdom.

    Corina is a blogger for Huffington Post and a member of the Canadian Association of Professional Speakers.  She was a Top 50 Leader Under 40 in Atlantic Canada for 2015 and a YWCA Women of Distinction in Business for 2018. Corina published her first book, The Engaged Employee Blueprint, in 2017.

    New PPAedu Live on Facebook Every Week

    PPAedu Live is dedicated to helping you bridge the gap between your art and your consumer. Learn how to give your client the very best experience while also standing up for yourself with Corina Walsh’s advice. Tune in June 26 at 2 PM ET on
  • PPA & PPAM Celebrate 150 Years with Group Photo in Boston this Sunday

    Sunday, June 23 at 5 PM, the board of the Professional Photographers Association of Massachusetts (PPAM) plans to recreate a historic photograph at the Boston Public Garden footbridge. The original photo - taken in 1869 - marks the first convention of photographers in the region as the National Photographic Association held a five-day conference for photographers from all over the world.

    The 1869 conference, held at the Horticultural Society of Boston on Tremont Street, culminated in all the participants gathering on the footbridge at the Boston Public Garden for a photo.

    As PPA (Professional Photographers of America) has just marked 150 years since its inception and recreating the first photo is a way for local and national photographers to connect and recognize this momentous event.

    PPAM president Melvin Guante is championing this event and said, “The 1869 photograph is a historic image and this new one could well sit next to the original for another 150 years. We cordially invite photographers and imaging professionals to participate in this special event!”

    The schedule is for attendees to start gathering around 5 PM on Sunday, June 23, 2019, near the footbridge of the Boston Public Garden. RSVPs are requested - folks can sign up at so PPAM has an accurate number to enable proper posing and coordination among photographers.

    Once captured, the image will be shared via PPA and PPAM social channels and will appear in both organizations’ printed and historic publications.
  • Super①Day Photography Workshops

    Twice a year, 100+ locations each time!
    Professional development is key to your success as a small business owner and as a photographer. That's why twice a year, over 230 photo workshops are held across the country as photographers open their studio doors to help you become a better photographer or business owner. That’s the premise of the Super①Day photography workshops!

    Super①Day classes run for two weeks, once in the Spring and once in the Fall. They allow PPA members and non-members alike to hone their skills and to better the photography industry. Sign up for one and you'll get the opportunity to take daily workshops covering subjects like:

    • Portrait, wedding, landscape, and commercial photography
    • Posing and lighting
    • Digital retouching and workflow
    • Sales and marketing for photographers and more!
    All photographic classes will be held on May 6-20, 2019 so you'll be able to find one that fits your educational needs and your schedule!
  • Understanding PPA’s Protection Options

    Come understand and explore the various ways PPA can protect your business and your equipment through multiple types of insurance already included in your membership and additional add-on options!
  • Kickstart Scholarship Applications Deadline Nov. 6

    Hi Everyone,

    The Kickstart Scholarship deadline is only 7 days away, so get those applications submitted! We know that as small business owners, sometimes an extra trip is not in the budget, and that's why the Kickstart Scholarship was created. We want to help! The Kickstart scholarship is the perfect way to cut some of the costs associated with attending Imaging USA by covering your All-access pass and a pre-conference class.

    Kick off the year with all the inspiration that Imaging USA has to offer with the Kickstart Scholarship. Visit ImagingUSA.or/Kickstart to submit your application before November 6 at 1:59 PM EST.

    See you in Atlanta!